A bride with her bridesmaids.

National online bridal brand, Kennedy Blue, is slashing prices for Black Friday to lift the burden from countless devastated brides.

Covid-19 has derailed plans for everyone, from high school graduations to annual family vacations. But nothing stings more than questioning whether the wedding you’ve been planning for months, even years, will come to fruition. The consensus: Let’s postpone.

“It isn’t fair. These couples don’t deserve this. We, the wedding industry, need to do something.” – Jim Fritz, Owner of Kennedy Blue

As a result, Kennedy Blue’s Black Friday sale is being dramatically extended. Starting November 1st, all bridesmaid dresses will be $99 through the entire month. Plus, there will be additional discounts on robes and accessories. Known for being affordable, inclusive, and having pockets, Kennedy Blue is showing up to help bridal parties when they need it most. With 00-32 sizing, 40+ color choices, maternity outfits, and more, there’s a bridesmaid dress for everyone.

No need to mask up! Stay healthy and safe by forgoing in-store appointments with Kennedy Blue’s At Home Try On program. From the comfort of your home, try on your favorite bridesmaid styles by picking out your sample dresses online today and plan a fitting party with your other ‘maids.

“After seeing the effect of Covid-19 on this past wedding season, we turned to our Facebook group of brides & bridesmaids, My Wedding Chat, to ask them what we could do. A resounding, “Discount please!” was heard” – Jim Fritz, Owner of Kennedy Blue

Let’s raise a glass to every 2021 bride and bridesmaid. Cheers to you and your resilience. Cheers to the money you’re saving. Cheers to the perfect wedding you’re going to have. Order your color swatch or at-home try on through! Sale ends November 30th.

Kennedy Blue was founded to change the wedding industry by offering high-quality designer dresses, a better shopping experience, and affordable prices. See the vision in action by visiting their exclusive retailer the Wedding Shoppe in Saint Paul, Minnesota. Since 2012, thousands of bridesmaids have worn Kennedy Blue dresses, and that number continues to grow every year.