The great thing about the wedding business is that you have a brand new pool of prospective customers every year. The bad thing about the wedding business is that you have a brand new pool of prospective customers every year….
The great thing about the wedding business is that you have a brand new pool of prospective customers every year. The bad thing about the wedding business is that you have a brand new pool of prospective customers every year….
Why is your company so great? You might think that there are dozens of reasons why your company is great, but in reality, only two or three of these reasons really matter to your customers. The reasons that are important…
Selling to an engaged couple is different! Selling to an engaged couple is different than selling to any other type of customer. The couple generally does not have a complete grasp of what they need, how much it costs, or…
How many people see your ad or go to your website and then immediately say “I want to book, where do I send the money?” Probably never. Why do your marketing materials exist? If you think that they are designed…
They are ALWAYS going to your website first! There are many ways for a prospective customer to find you. Perhaps they received a referral, saw you at a wedding show, or saw your ad in a bridal magazine. Regardless of…
There are three tiers of success in the wedding business, and you must master all three to be successful. Just as with a wedding cake, the tiers build on each other. Tier #1: Marketing The first tier is marketing, and…
The wedding planning season Just as there are wedding seasons, there are wedding planning seasons. 25 percent of engagements happen between Christmas and New Year’s Day, and another 12 percent happen on Valentine’s Day. There are certain times of the…
It’s amazing how many wedding professionals make it difficult to be contacted by the prospective customer. Is your phone number hidden away on your contact page? Is your email address only found on the back of your brochure? Don’t make…
1. Only low-budget brides go to wedding shows. The primary audience of a wedding show is the middle 80 percent of the wedding budget spectrum. Couples with the lowest 10 percent and the highest 10 percent of wedding budgets don’t attend in any…
